USC Unique Sand Casting

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About Unique Sand Casting:

USC is a foundry located in Mississauga, Ontario. They specialize in moulding various size, weight, and shape of products from patterns using Aluminium Alloys.


The Project:

Web development, blogging, SEO, content strategy, branding, graphic design, social media, photography and videography.


Funding for this project provided by the Government of Ontario through Ontario Centres of Excellence, a member of the Ontario Network of Entrepreneurs.

Progress Meetings:

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Graphic Design:

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“I wanted to let you know how much I enjoyed working with the entire team assigned to our project here at Unique Sand Casting. The Website(Content & Blog) team,Graphic Design/Branding Team & Media team all surpassed what I anticipated working with students learning the profession.  Everyone showed me such a high level of professionalism from start to end, their talents are amazing!

What I enjoyed and valued most is how the Graphic design / Branding team listened to our company vision, created various logos ( we originally had none), choose the perfect colours, imparted strategic ideas and gave me a clear “ why” to their strategy.  All this with just a sentence from me and it usually feels as if they are an extension of my brain, my thinking process. Incredible. I found Ricky and Jeremy to be a brilliant dream team.

Thomas in Content and web design,  provided a professional, quiet and strong system. He worked proactively in the background, and has such a strong knowledge of SEO’s and how to navigate traffic to our site.  He will be a treasurer to any organization. His pleasant demeanor provides an easy working relationship.  Another quiet storm is Devon for blogging. He had great ideas for Facebook, but showed his true talents in taking my point notes and spinning them into a masterpiece that grabs your attention and pulls out a chuckle while reading. I couldn’t have started without him.  Our blog is completely his creation.

Jonah’s in Photography is a talented  perfectionist. He has brought to life our dull pieces.  The care, the detail and the unrushed time he devoted on media day made the owners feel proud and it allowed us to take a second look at our products that we already knew were skillfully produced.  Thank you Jonah!  The media team, Jean-Luc and Avery led by Lauren did an excellent job showcasing our facility and producing the interview video with one of the owners. We thank you for your hard work and for your second visit to ensure we had the best exposure. And Gabriel Davin, video editor and my story creator behind the scenes, who took those video clips and put it all together in a beautiful strong visual story. Thank you.

Professors Hanadi, Leslie and Lauren, thank you so much for choosing this dream team for our project. I believe we had the best people on our team. You have guided your students throughout this project in such a professional way, while allowing them free rein to work with us imparting their talents and knowledge.  Hanadi, you are such a strong force,  a superwoman, I heard one of the students called you. You always get things done! And I leaned on that and I appreciate it.

Thank you for this sponsorship, We needed it as a new and small business and you have now placed us on equal grounds in social media with our competition.  Having brochures, website, Facebook and publicly access avenues allows our sale staff less travelling time, and makes us more visible to prospective customers.  An important thing that I would like you to know is that through the social media avenues created it has helped us to attain 1 new substantial business which promises to bring in enough work to hire another employee over the next month.  Thank you and all the best to you and your students.  I wish I could hire you all and keep you with me. I will miss your talents and your kindness.”

Simone Stephenson, Unique Sand Casting Ltd.

Humber Team:

Faculty Lead:

Web and Graphic Design:

Content Strategy: