This webinar is part of our Winter 2021 Success: A Digital Era Edition project.
About the Webinar
Join us for a panel discussion on the changes and innovations within the fitness industry with leading trail blazers. This webinar will focus on all of the advantages and disadvantages of conducting an online fitness business. It will provide insights from top professionals on the future of the fitness industry, innovation solutions and the importance of having a strong digital presence. Our panel offers diversity giving the opportunity for a variety of attendees to feel connected. Attendees will have an opportunity to interact with guest speakers via a Q&A period towards the end of the Webinar.
- The rise of e-business practices within the fitness industry
- Digital content strategies for fitness professionals
- How the industry has had to adapt due to the pandemic
- The future of the fitness industry
About our Guests
Joshua Wilkinson, Colossus Fitness
Colossus Fitness offers online training and nutrition programs to thousands of clients around the world. From starting on YouTube creating educational fitness videos, business partners Josh and Kyle have successfully turned their passion into their careers. Colossus Fitness offers unique programs per individual and have helped clients with needs ranging from weight loss, endurance training, powerlifting and physique competitions. Colossus Fitness inspires and educates through YouTube, Instagram and the Fit, Healthy & Happy Podcast.
Lori Ann McLeod, ONYX Fitness
Lori Ann McLeod is the founder and owner of ONYX fitness. She has certifications ranging from pilates, yoga, nutrition and TRX. Lori believes that “fit is not a destination, it’s a way of life”. A thoughtful and compassionate attitude towards her clients is one of the main keys to her success. ONYX Fitness offers a fusion style of training combining traditional pilates with high intensity interval training.
Wilfred Valenta, Silofit
Silofit is a Montreal based company which offers a network of micro gyms throughout Montreal and Toronto. The private studios can be booked through their mobile app and can be used by personal trainers to train clients, fitness influencers to shoot content or for the regular gym goer who wants to avoid crowded gyms. Silofit’s innovative strategy allows users access to a gym free of commitment.
- Aaron Dosanjh (Producer)
- Shray Shrotriya (Producer)
- Alexa Shtun (Moderator)
- Nadera Kasim (Moderator)
- Kerik Lackhan (Copywriter)
- Thuy Van Khanh Huynh (Copywriter)
- Mikeila Marianetti (Marketer)
- Marsida Rushaj (Marketer)
The following work was completed as part of the WRIT 200 course, supervised by Heba Al-samarrie, professor at the Faculty of Liberal Arts and Sciences & Innovative Learning