Engaging Your Audience Online


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This webinar is part of our Winter 2021 Success: A Digital Era Edition project.

The project lead for this webinar is Meaghan Strimas, professor and program coordinator of the Professional Writing & Communications Program at the Faculty of Liberal Arts and Sciences & Innovative Learning.

About the Webinar

The internet is a busy place. Whether you’re an entrepreneur trying to establish a customer base or a writer trying to find your audience, the reality is that you’re always competing for attention online. So how do you keep eyes on your page? What kind of content drives engagement? What can you do to make your brand cut through the noise, build a connection and keep people coming back?

Join us on April 8th for a panel discussion with two trusted professionals, Heather Greenwood Davis, an accomplished freelancer, and Lisa Azzoulo, a leader in  corporate communications, as they share their advice on how to communicate effectively and build your brand online.

Format: Live interview, followed by an audience Q&A.

About our Panelists

Heather Greenwood Davis

Heather Greenwood Davis is a contributing writer and on-air storyteller for National Geographic and a freelance feature writer with The Globe and Mail. She has been reporting and writing stories professionally for more than 20 years. A recognized expert in the industry, her work appears regularly in print and digital publications and she appears as a trusted expert on television and radio.

Lisa Azzuolo

As Chief Marketing Officer for Bennett Jones, one of Canada’s leading business law firms, Lisa is responsible for the firm’s marketing and business development strategy and initiatives across all markets. A criminal and immigrations lawyer before transitioning to marketing and business development, Lisa has over 20 years of professional experience, leading and collaborating with a team of talented and driven professionals in sales, marketing, communications, media relations, competitive intelligence, customer experience and events. 

About our Host

Emily McDonald, a Queen’s University graduate, is passionate about media, writing and the arts. She is in her second semester of the PWC program and she is also the co-editor of Reverie, a literature and arts publication.

Humber Team

  • Emily McDonald
  • Chris Middleton
  • Amy Ladouceur
  • Leah Waddel
  • Parishae Ali
  • Alanis Picardo
  • Sean Grounds
  • Wednesday Bell
Photo by JESHOOTS.COM on Unsplash

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