EDC Kenya Digital Content


Build Your Online Presence

As the business landscape gradually shifts more and more online, it’s increasingly important for business owners to stay up to date with the latest trends and fully utilize the opportunities that are granted to online businesses. By learning all the skills necessary for digital entrepreneurship, you’ll be able to build a successful, self-sustaining online business you can maintain independently.

The following training curriculum was designed by our team to equip you with the best tools and strategies for establishing your digital presence. These modules cover how to create a logo for your business with Canva, how to best communicate with your customers using tools like Gmail and WhatsApp, how to set up and use Facebook and Instagram to build a following on social media, and finally, how to build an information website with WordPress.com to complete your online presence. All the modules were created using Kitenge Fashion as a case study.

Kadiri mazingira ya biashara yanavyobadilika zaidi na zaidi mtandaoni, inazidi kuwa muhimu kwa wamiliki wa biashara kusasisha mitindo ya hivi punde na kutumia kikamilifu fursa ambazo zimetolewa kwa biashara za mtandaoni. Kwa kujifunza ujuzi wote unaohitajika kwa ujasiriamali wa kidijitali, utaweza kujenga biashara ya mtandaoni yenye mafanikio na inayojitegemea unayoweza kuidumisha kwa kujitegemea.

Mtaala ufuatao wa mafunzo uliundwa na timu yetu ili kukupa zana na mikakati bora ya kubaini uwepo wako kidijitali. Sehemu hizi zinashughulikia jinsi ya kuunda nembo ya biashara yako ukitumia Canva, jinsi ya kuwasiliana vyema na wateja wako kwa kutumia zana kama vile Gmail na WhatsApp, jinsi ya kusanidi na kutumia Facebook na Instagram kuunda ufuasi kwenye mitandao ya kijamii, na hatimaye, jinsi ya jenga tovuti ya habari ukitumia WordPress.com ili kukamilisha uwepo wako mtandaoni. Moduli zote ziliundwa kwa kutumia Kitenge Fashion kama kifani kifani.

Module 1: Branding

How to create a logo using CanvaWatch Video

Module 2: Communications

2.1 Gmail (Playlist)

A. How to Create a Gmail accountWatch Video
B. Gmail Features & IndexWatch Video
C. How to Add Contacts in GmailWatch Video
D. How to Send emailsWatch Video
E. How to Reply and Forward emailsWatch Video

2.2 WhatsApp (Playlist)

A. How to Create a WhatsApp AccountWatch Video
B. WhatsApp FeaturesWatch Video
C. How to Add WhatsApp ContactsWatch Video
D. How to Send Messages on WhatsAppWatch Video
E. How to Add a WhatsApp StatusWatch Video

Module 3: Social Media

3.1 Facebook (Playlist)

A. How to create an accountWatch Video
B. How to create a business pageWatch Video
C. Complete setup for Facebook business pageWatch Video
D. How to create a Facebook post on business pageWatch Video
E. How to create a Facebook story on business pageWatch Video
F. How to create an event on business pageWatch Video
G. How to create an action button for your Facebook business pageWatch Video
H. How to access Facebook insightsWatch Video

3.2 Instagram (Playlist)

A. How to create an Instagram account + add profile photo & bioWatch Video
B. How to change profile photo + edit photosWatch Video
C. How to find and follow other Instagram accountsWatch Video
D. How to create an Instagram StoryWatch Video
E. How to create an Instagram ReelWatch Video
F. How to re-share a story/reel + like and comment on postsWatch Video
G. How to access Instagram insightsWatch Video

3.3 TikTok (Playlist)

A. How To Create A TikTok AccountWatch Video
B. How to Complete Account Set UpWatch Video

Module 4: Web Development

In this module, we will walk you through using WordPress.com to create a basic information website for your business using the Radcliffe 2 theme. Check the Playlist (Canva & WordPress)

A. How to set up an account with WordPressWatch Video
B. How to select a website themeWatch Video
C. How to delete a page (for example the blog page)Watch Video
D. How to upload media onto your websiteWatch Video
E. How to add a logo, site title and taglineWatch Video
F. How to adjust logo sizingWatch Video
G. How to add location, phone number and email addressWatch Video
H. How to Develop Website BlocksWatch Video
I. How to Link your Social Media to your WebsiteWatch Video

Assessments for all the above modules

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